Magyar Suzuki Ltd. made this year's Christmas memorable for two institutions in an unusual way. On December 8, 2021, Masato Atsumi, the managing director of Magyar Suzuki Ltd., personally handed over the gingerbreads symbolizing the donation to the Vaszary Kolos Hospital in Esztergom and the St. Rita Home for the Disabled in Esztergom.
On 25 November Suzuki introduced the all-new S-CROSS in a world premiere online. The new S-CROSS brings together bold SUV styling with comfort. It also features powerful, yet environmentally conscious driving performance, advanced safety features and connectivity. Moreover, as an environmental effort for the European market, Suzuki also announced that it will expand its strong hybrid lineup from next year.
Although drivers today have the option to choose several safety extras that help make driving easier and accident-free, the majority forgo this opportunity because of cost efficiency or a lack of information, Magyar Suzuki’s representative survey has revealed. Hungarian drivers consider air bags, ABS, seatbelts and child safety options to be the most important, and these are widely used. However, the majority has not even heard of other options.
Changes in our environment are drawing the attention of all of us more and more urgently to take better care of our home, the Earth. In addition to the production of safe models, Magyar Suzuki also places great emphasis on protecting the environment. The company cleaned the Esztergom cycle path near the Danube, the Prímás Island and the forested areas of Esztergom-Pilisszentlélek, frequently visited by tourists, from three containers of waste as part of an own and an international project.
As a result of the pandemic, during the quarantine period, children spent up to 50% more time online, thus, the rate of online bullying may have increased by up to 70% in Hungary. The online world is like traffic. On the road, various traffic signs bring our attention to dangers and rules, and similar signs can be found in digital space—but it is important to recognize them. UNICEF Hungary’s Cyber Együtt a sértő hangok elllen (Together Against Bullying Speech) campaign, including cyber Highway Code, aims to help with this. Magyar Suzuki Corporation for the second year in a row, has joined this initiative, which aims to help prevent and handle any cyber bullying via a 3-episode webinar series, a TikTok campaign, an online course that can be subscribed to on the UNICEF website, as well as a HelpApp developed for children.
Suzuki Motor Corporation announced the launch of new Suzuki Precision Control, a renewed electronic throttle and shift system, and the new Keyless Start System, which starts the engines with one push of a button, at the Cannes Yachting Festival 2021. Suzuki also announced a software update of the color LCD Suzuki Multi-function Gauge. The festival is held in Cannes, southeast France from 7 to 12 September 2021.
We only look at the Highway Code as a guideline and we break it. We consider the Hungarian traffic culture to be immature, in most of the cases explaining the large number of accidents with the aggression, irresponsibility and stressful attitude of the other drivers. Meanwhile, we are much more permissive to ourselves, we cannot even imagine that an accident may happen from our own fault, while, according to our declaration, we comply with the mandatory traffic rules based on our individual consideration.
Drunk driving, sudden braking and going through the red light are the three main offenses that Hungarian drivers consider to be the most dangerous on the road – turns out from the representative survey of Magyar Suzuki Corporation. Although we see the sources of danger, our decisions are not always guided by the rules, we even take risks based on our own abilities and the condition of our vehicle.
As a responsible company, Magyar Suzuki Corporation has been a dedicated supporter of the work of local communities and organizations throughout the past thirty years. The company is committed towards that safety in transport and everyday life is based on responsible behavior. For the outstanding support provided by Magyar Suzuki Corporation in 2020 the Hungarian Red Cross donated the prestigious Sponsor of the Year Award to the firm. Managing director Masato Atsumi received the recognition at the St. Adalbert Center in Esztergom.
In 2021, Magyar Suzuki Corporation provided many of its middle managers and engineers the opportunity to participate in an organized education on Research & Development and Innovation. The program, which has just ended now, was accompanied by a ceremony, where participants could receive their diplomas from the president of the National Office of Intellectual Property, Gyula Pomázi, and the managing director of Magyar Suzuki Corporation, Masato Atsumi.
In the Esztergom plant of Magyar Suzuki Corporation, in total, 112,475 vehicles were manufactured in 2020. 87 percent of the total production volume has been exported to 123 countries. In spite of the difficulties caused by coronavirus, the company led the domestic new car market with an 11.55 percent share, dominating domestic new car sales for the fifth year in a row. Magyar Suzuki closed 2020 with a 1,656.7 million EUR net revenue. The pandemic generated 362 million HUF additional costs for the company. Suzuki Group aims to have all of its plants and global product portfolio carbon-neutral by 2050, and Magyar Suzuki is also taking this path.
The General Assembly of Komárom-Esztergom County awarded a prestigious county award to Magyar Suzuki Corporation for its outstanding economic activity. The recognition was received by the Managing Director, Masato Atsumi, at the Tatabánya County Hall.
Yoshinobu Abe, the leaving managing director of Magyar Suzuki Corporation received the „Pro Urbe City of Esztergom” award.
For his work for the city of Esztergom, fair leadership and humane attitude, Yoshinobu Abe the stepped down Managing Director of Magyar Suzuki Corporation, has received the „Pro Urbe City of Esztergom” award.
Employees of Magyar Suzuki Corporation will have the opportunity to be vaccinated with coronavirus vaccine at the company. Vaccination will begin this week in line with Magyar Suzuki Corporation’s working schedule with vaccines provided by the Hungarian Government.
The Hungarian car industry and Magyar Suzuki Corporation has reached a significant anniversary in 2021. After a 50-year hiatus, car production revived in Hungary in the spring of 1991. About 3.6 million Suzuki cars were made in Esztergom since the company’s foundation three decades ago. If we lined up so many cars in a row, we would get from Suzuki in Esztergom to the Hamamatsu plant of the Japanese parent company. Moreover, we could also start our journey back. So far, Vitara has been manufactured in the highest volume. The 3.5 millionth Suzuki also became a hybrid version of the crowd-favorite model last year. Magyar Suzuki started series production of hybrid vehicles in December 2019. From January 2020 onwards, the company is selling hybrid cars in the European Union markets.
A new Managing Director will take over Magyar Suzuki Corporation, Masato Atsumi replaces Yoshinobu Abe on 1 May, who will continue his career in the Global Automobile Marketing Division of Suzuki Motor Corporation.
It is a huge success in the history of Magyar Suzuki Corporation that Suzuki Vitara also won the first prize and the audience prize of the Hungarian Car of the Year competition announced for the second time by the Motorist Great-Coalition and Járműipar.hu. 22 brands submitted their 48 nominations for the competition, and all the three domestic car manufacturers nominated cars for the award this year. Winners were announced in 7 categories, six awards were voted by a 5-member independent professional jury, and the seventh one by the audience.
Suzuki Motor Corporation has made full-model change of its flagship motorcycle, the Hayabusa. The all-new Hayabusa will be sold worldwide, starting from Europe toward the end of February, subsequently followed by markets including North America and Japan.
– With 14 783 passenger cars registered, Suzuki reached an 11,55 percent market share on the domestic new passenger car market in 2020. The brand – primarily thanks to its domestically produced Vitara and SX4 S-CROSS models – has been leading new passenger car sales in Hungary for five years.