Suzuki to be new official pan-euro sponsors of the 2010 MTV EMAs

London, 6th May 2010: MTV Networks, owned by Viacom today announced Suzuki International Europe GmbH as a new pan-European sponsor of the 2010 MTV EMAs.


The 2010 MTV EMAs will take place on Sunday the 7th November 2010, at the state of the art Caja Magica, Madrid and will be broadcast live on MTV at 9pm CET on Sunday 7th November 2010. The event will reach 214 million homes and more than 40 territories.


MTV's premier sponsorship opportunity offers Suzuki, the world's 10th largest car manufacturer, a unique, and fully integrated pan-European marketing campaign. This joint partnership will feature seamless integration across all MTV platforms,. Suzuki will be featured on all promotional activity in the build up to the Awards ceremony, including on-air billboards, all marketing and press materials, presence on the dedicated MTV EMAs microsite (, as well as on the ground activity in Madrid.


The partnership will come to life over the coming months, further details of which will be announced.


"The MTV EMAs are the perfect fit for us and Suzuki's Way of Life philosophy, emphasizing our core brand value - excitement", states Minoru Amano, President of Suzuki International Europe GmbH. "This partnership reflects a mutual commitment to work together in non-traditional ways enabling us to tap into MTV's creativity and strong bond with youth audiences and to give a big boost to our brand awareness throughout Europe."


Commented Antonio Canto, SVP Europe, Viacom Brand Solution International: "With Suzuki, we have found a partner with a strong brand and appealing product line-up. This year's MTV EMAs sponsor offering presents Suzuki with unparalleled integrated marketing opportunities to reach their core demographic across all platforms. With its unrivalled connection with Europe's youth audience, its credibility and sheer brand power, the MTV EMAs offer Suzuki the ultimate vehicle to engage with young people in a targeted and powerful way.


The 2009 the MTV EMAs were held in Berlin and hosted by singer Katy Perry. Beyoncé was the major winner taking home a total of three EMA trophies - Best Female, Best Song and Best Video. Other winners included Eminem for Best Male, while Jay-Z triumphed in the Best Urban category. U2 delivered an iconic performance at the Brandenburg Gate and clinched a well-deserved Best Live Act. Creative powerhouse Lady Gaga was honoured in the Best New Act category while Green Day scored a victory over the Best Rock contenders.


Since its inception in 1994, the EMAs have established a reputation as one of the most sensational music award shows in the world. Ground-breaking multi-platform viewing options combined with dazzling performances from A-list stars makes for an electrifying atmosphere where anything can happen. Past performers have included global superstars Beyoncé, Britney Spears, Christina Aguilera, Coldplay, Foo Fighters, Green Day, Jennifer Lopez, Jay-Z, Justin Timberlake, Madonna, Prince, REM and U2.


In Spain, MTV Networks offers three leading pay TV channels; MTV is a youth reference for music and culture, Nickelodeon is the top performing pay TV kids channel, and Paramount Comedy is the undisputed leader in stand-up and comedy programming. Viacom Media, its commercial arm, offers a wide range of media, digital and 360 business solutions to advertisers.