Magyar Suzuki's “Together on the Roads” campaign wins international IPRA award

Magyar Suzuki's “Together on the Roads – First Aid Can Save Lives” road safety campaign has received international recognition: the programme, in cooperation with Morpho Communications and BeSocial Hungary, won the IPRA Golden World Awards 2026 award in the Transport category.

The campaign was shortlisted in two categories: Corporate Responsibility as well as Corporate Responsibility and Transport.
The IPRA (International Public Relations Association) Golden World Awards is one of the world’s most prestigious PR and communication competitions, which has been held since 1990. It is often referred to in the industry as the “Oscars” of the PR profession, and the best communication, social responsibility, reputation, digital and community projects are recognised each year.
In 2022, Magyar Suzuki launched the “Together on the Roads” road safety platform, which focuses on a social problem affecting traffic culture every year. Last year’s campaign drew attention to the importance of first aid. With education, expert content and awareness-raising communication, it encouraged road users to refresh their first aid knowledge.