Magyar Suzuki Wins Two Bronze Awards at the PREXA Communications Competition

Magyar Suzuki’s “Together on the Roads – First Aid Can Save Lives!” campaign received two bronze awards at PREXA, one of the most prestigious competitions in Hungary’s communications industry. The company’s campaign was entered into three categories in total: it won bronze awards in the PR-driven Integrated Campaign and Social Communication (Public Interest Issues) categories, while also being shortlisted in the Issue Management category.

The road safety and educational campaign launched last year aimed to raise awareness about the importance of first aid and to highlight that, in the event of a road accident, not only healthcare professionals can provide help. A quick reaction, a phone call, or even a simple action can save lives.
The campaign also pointed out that although every driver learns the basics of first aid as part of obtaining a driving licence, many people still hesitate to help in accident situations because they are afraid of making mistakes. Magyar Suzuki’s initiative sought to reduce this uncertainty through education and practical awareness-raising.
The campaign was implemented in cooperation with two agencies, Morpho and Besocial, on behalf of Magyar Suzuki.
PREXA is the communications competition of the Hungarian Public Relations Association, recognising the industry’s most outstanding projects each year.