Suzuki is the domestic market leader for the 7th year in a row

With 13 859 registered passenger cars, Suzuki achieved a share of 12,43 percent in the domestic passenger car market in 2022. The brand is leading the domestic new passenger car vehicle sales for the seventh year now, mainly thanks to its two domestically manufactured models, the Vitara and S-CROSS. The trend has changed: the S-CROSS was the most popular model in 2022, the most of which were registered on the new car market.

The industry’s performance and sales figures were significantly affected by the semiconductor shortage. Compared to last year’s results, the new car market closed with an average annual decrease of 8,54 percent. Magyar Suzuki continuously monitored and analyzed the market situation with its suppliers throughout the year. The company flexibly adapted to the situation with his suppliers of electronic components and worked to ensure that supply of its production was continuous.

Thanks to this, 13 859 passenger cars were registered in Hungary in 2022, according to Datahouse’s new car sales statistics. 12,43 percent of all passenger cars put into traffic (111 524 units) were Suzukis last year. Although there were months during the year when not the model of the Esztergom manufacturing company leaded the list, based on the year-end totals – despite the global chip shortage – it remained its market-leading position in 2022 in the domestic market for the seventh time in a row since 2016. This also means that the brand has taken first place in the Hungarian passenger car market for the 20th time since the start of production in Esztergom.

The entire hybrid palette is already available in the range
The two models from Esztergom practically competed with each other in 2022, but by the end of the year the trend experienced so far changed: the S-CROSS won the popularity contest among Suzukis. Both models were selected among the TOP3 and won their own category, the lower-middle category (7187 units of S-CROSS, 26,36% market share) and the SUV urban-leisure category (5509 units of Vitara, 23,12% market share) based on registrations between January 1 and December 31, 2022.

The Vitara has been available since the beginning of 2022, and the hybrid version of the S-CROSS (strong) since the middle of the year. Thanks to our own manufactured and imported models, Suzuki offers customers a full range of hybrid alternatives. Magyar Suzuki only sells hybrid vehicles on the markets of the European Union.

Out of the other imported hybrid models that are not made, but distributed in Hungary, 668 units of Swift were put into traffic. 267 of Ignis, 214 of Swace and 14 of SUV Across, which van also be charged from the electric grid, were registered in 2022.

Connected service
In the fall of 2022, Suzuki Motor Corporation launched a connected service in the European market to provide an even more convenient user experience. SUZUKI CONNECT is first available in the S-CROSS manufactured in Esztergom but will be extended to other models in the future. The service is provided throughout Europe from Hungary by Magyar Suzuki Corporation.

More than an assembly plant
Magyar Suzuki Corporation is the 3rd largest manufacturing company of the Suzuki Group after Japan and India, and the only one in Europe. During its 30 years of activity in Hungary, the company accumulated a very high level of competences and knowledge, primarily in the fields of engineering, logistics and IT. Magyar Suzuki Corporation provides IT services and developments to all European units of the Suzuki Group, and since April 1, 2019, Esztergom has been the pan-European logistics center of the Suzuki Group. The supply of spare parts in all European countries from seven regional warehouses is coordinated from Komárom-Esztergom County. The goal of Magyar Suzuki is to be actively involved in the implementation of as many international projects as possible of its parent company in the future, and domestically it plans to use its own engineering staff to modernize production technologies and take steps towards carbon neutrality.