Corporate social responsibility
Magyar Suzuki Corporation, in the course of its business activity, has paid great attention to social responsibility since its foundation. The company is committed to helping the players of its cultural, social and economic environment, since being committed towards employees, business partners, customers, and local communities is a good investment and contributes to the competitiveness and sustainability of the company in the long term.
MOTOR RACING FOR SAFE TRAFFIC
Suzuki Warns About the Importance of Careful Road Traffic Together with Police, Civil Guard, Ambulance. Accident Prevention Committee of Szentendre and Police-office of Esztergom highlighted the importance of safe road traffic with a charity motor racing tour and a family safety day by the River Danube. The patron of the One Day, One Road! educational programme was Magyar Suzuki Corporation. The event was realised in co-operation with the Police, Civil Guards, the Ambulance and civilians.
One Day, One Road, One Goal
80 people hit the road from Budakalász, but nearly twenty times as many people were interested in the charity programme supported by Suzuki. One Day One Road! motor power tour was founded by Accident Prevention Committee of Szentendre in order to allow civil and blue bikers to drive together in a cultured way keeping all traffic rules. The organisers also announced an exiting task-solving challenge besides the joint racing. However, the emphasis was on donations instead of entry fees and helping families in need in Esztergom and Szentendre cities.
The tour ended in Esztergom, where the bikers could practice the most typical danger situations – parking, cornering, stopping – with the help of an instructor. Participants could also get to know more about the importance of proper safety gear and clothes and the most important things to do if an accident occurs. The consequences of a mishap can be significantly reduced by proper behaviour. Road Traffic Act bike racing competition, full-day programmes and educational games awaited bikers, their family members and visitors in the Rugby Club Hotel Esztergom. “We were focusing on the education of youth just as much as the education of the motorcycling society when we were organising the event. Children who behave transparently on the roads will behave safely as adults as well. We were confident that we could contact Suzuki with our initiative” – said Edvárdné Péter Néveri, the captain of the Police-office of Esztergom, Accident Prevention Secretary.
Safety on two wheels
The number of large engine motorcycles hitting the Hungarian road is increasing by ten thousand every year, the number of accidents is also increasing. 54 more road accidents involving personal injury were registered in the first 11 months of last year compared to 2017. The risk of death of a motorcyclist or auxiliary motorcyclist is about 18 times higher than that of a car driver according to EU data. It is therefore very important to raise awareness and educate the motorcycling society for responsible road behaviour.
With its 14.12 percent share, Magyar Suzuki did not only dominate the Hungarian car market in 2018 with confidence. The company has also achieved outstanding success in domestic motorcycle sales last year. V-Strom 650 / XT has been dominating new motorcycle sales for the second year now. The new GSX-S1000 / F was second in the TOP 5 list of motorcycles launched in 2018. However, market power is a responsibility. “We pay special attention to safety in the designing and manufacturing of our cars and beyond. As a leading vehicle manufacturer, we feel that it is our responsibility to draw attention to the importance of transparent traffic behaviour, in this respect we co-operate with the police in many areas, whether it is a poster campaign for promotional activities, events, films about safe traffic, educational programs for schools. That's why we joined the programme” – said Viktoria Ruska, head of corporate communications of Magyar Suzuki Corporation. “As a regional manufacturer and committed supporter of the local community, it is a special joy to us that this is an Esztergom event which will hopefully be continued” – she added.
TINY SUZUKIS HELP CHILDREN LEARN TO DRIVE IN ESZTERGOM
Magyar Suzuki Corporation delivers custom-made mini cars to support the road safety education of children from 6 to 12 years of age. The mini Vitara models, specifically manufactured for this purpose, will be first available to elementary students in the Children’s Car Traffic Park of Esztergom, opening on the 30th of March. The aim of this local initiative is to enable the youngest generation to acquire the essential traffic and accident prevention skills.
A thematic traffic education track is opening soon in Esztergom with the support of Magyar Suzuki, where children from 6 to 12 years of age can learn the basic rules of traffic in a friendly and playful environment. Besides promoting accident prevention and traffic safety, the Children’s Car Traffic Park of Esztergom offers a variety of entertaining programs, further growing the city’s potential as a tourist attraction.
“While dreaming up the Park, we were a hundred percent sure that we wanted the Esztergom Park to feature mini Suzuki cars. So it means a lot to us that Magyar Suzuki Corporation joined the Municipality of Esztergom as a key sponsor of the project”, said project coordinator Gábor Korompai.
A total of 10 modern limited edition mini Suzuki Vitara electric cars with modern safety systems await visitors in the park, offering a unique experience not found anywhere else in the world. Cars will run on a single charge all day, with a maximum speed of 4kmph. Built-in adaptive cruise control systems will guarantee the safety of the children while they learn to drive.
As part of the program, the kids first attend a 15 to 20 minute course on road regulations after which they receive their own driving license personalized with their photo. Then, with their newly acquired license, they can sit in the driving seat of the mini Vitaras, and start driving right away. Children will encounter and can get familiar with virtually all traffic situations on the track—pedestrian crossings, signposts, parking lots, traffic lights, roundabouts, even a gas station.
As a committed supporter of local communities, Magyar Suzuki Corporation takes an active role in several education programs. “Suzuki is happy to join this initiative, since as a responsible car manufacturer we are committed supporters of traffic safety education, something that cannot be started early enough,” says Ms. Viktória Ruska, Corporate Communications Manager of Magyar Suzuki Corporation. "We do believe that it is very important for children at this age to learn how to travel alone and comply with the rules of traffic. And this track here can serve as a wonderful and useful aid,” she added.
About the Children’s Car Traffic Park of Esztergom
The 1400sqm park, located in the vicinity of Tesco Esztergom, will open on March 30, 2018, awaiting all children who wish to test their driving skills. The Park will be open on weekends in the school season, and throughout the summer holidays.
Airbags exploded on Széchenyi Square in Esztergom
Suzuki held a Road and Traffic Safety Day on the main square of the city co-organized by the National Police, the Fire Department of Esztergom and other organizations, on Friday. The event raised awareness of safe car and bicycle traffic as well as fire prevention with spectacular presentations, films and lectures.
In his opening speech, the newly appointed Managing Director of the Esztergom Suzuki plant, Yoshinobu Abe said the main purpose of the event was to put Suzuki’s “Safety first!” philosophy into practice. The head of the company also emphasized that as of 2005 all Suzuki cars produced in Esztergom have been rated 5- star in the EURNCAP qualifying system which monitors car safety. The Esztergom plant supplies 102 countries worldwide with locally manufactured cars.
Among the programs of the Road and Traffic Safety Day the airbag explosion demo was a twice recurring motive: The technicians used a Suzuki SX4 S-Cross to demonstrate how the front-, side-, knee- and side curtain airbags work – all part of the basic seven airbags in Suzuki cars.
The key events of the day were the accident and rescue simulation programs, during which car wrecks, volunteers, as well as members and vehicles of the police, the fire fighters and the ambulance demonstrated the causes for car accidents and the consequences thereof.
Suzuki Kindergarten Day
9th October, 2015
At the invitation of Magyar Suzuki Corporation, middle and upper group children from Budapest’s Under the Rainbow International Pre-School and Kindergarten visited Esztergom. Magyar Suzuki organized the Esztergom kindergarten day with the motto “I am learning about myself, learning about you, we are learning about each other”, creating an opportunity for children from different cultural backgrounds to play and participate in creative activities together, and for teachers to exchange practical and theoretical experience.
13th June, 2015
18th April, 2015
22nd November, 2014