Magyar Suzuki: Increasing production and record export sales
Magyar Suzuki: Increasing production and record export sales
Esztergom, 13 August, 2008 - In the first half of 2008 Magyar Suzuki Corporation (MSC) overachieved its performance compared to previous period of last year. The company summarized its first 6 months results of 2008. In respect of produced number of cars compared to same period last year, performance of MSC shows a 33% increase, and the sales unit number of Suzuki produced cars in the first half of 2008 exceeds 151 thousand cars. The company's export sales reached a record monthly figure in July with a wholesale result of 27,104 units.
Following the stable growth of previous years production wise, MSC could again show an excellent performance for the January-June period of 2008. Out of the 232,480 produced cars in 2007, 112,072 pieces rolled down the production line in the first half of 2007. Compared to that the company was able to produce 149,438 cars from January through the end of June 2008, which means a 133% performance compared to the same period of last year. The rapid growth in production is due to the measures and work done in the last years. One of the main objectives of the European Renaissance Program started in 2003 was the capacity expansion of the Hungarian subsidiary, as a result of which MSC wishes to produce 300,000 cars by the end of 2008. Year 2008 therefore is considered the peak of the Program regarding the stable and heavily increasing mass production. This year's new model the Splash will be produced in 54,000 units per annum at MSC, a model which is already a success reflected in sales as well as by the CAR OF THE YEAR 2009 award nomination.
Besides production results, the number of sales units clearly supports the growth: in the first half of 2008 Magyar Suzuki sold 151,587 units, out of which 9.51%, 14,414 pieces to the domestic market and 90.49%, 137,173 pieces to European countries. In the same period of last year Suzuki sold 116,252 cars, therefore this year's performance means more than 30% increase. The export markets of MSC produced cars are expanding with new dealerships in Croatia, Slovakia and Romania. Despite of the stagnating Hungarian market the Company's cumulative market share on domestic field was 17 % in January-June 2008.
Total export of Magyar Suzuki Corporation in the first half of 2008 with the income of HUF 289 billion contributed to total Hungarian export with the estimate of 3%; while in 2007 the company's export sales income was HUF 474.7 billion, a contribution to total Hungarian export of 2.76%.
The planned investment for 2008 is 31 billion HUF, including expansion and tool modernization.
Magyar Suzuki Corporation
The company was established by major shareholder Suzuki Motor Corporation in 1991. The kick off model, Swift rolled down the production line in 1992, then was followed in 2000 by Wagon R+, Ignis in 2003, the new Swift in 2005, SX4 in 2006. By today, there are more than one million Suzuki vehicles - produced in the Esztergom factory - on both domestic and European roads. Since the factory establishment until nowadays, the company has invested more than 280 billion HUF. In addition to the 6000 Suzuki employees, the company provides work opportunity for a few thousand people in Hungary as the circle of its suppliers. Besides quality, Magyar Suzuki Corporation during its production procedures also focuses on being environmentally conscious. The quality management system of the applied technology in the Esztergom factory is in line with ISO 14 001 environmental and ISO 9001 quality assurance standards. As to the currently produced models, only engines with Euro 4 environmental standards can be built.
Press information:
Ruska Viktória
Magyar Suzuki Zrt.
PR Manager
Corporate Communications
Tel.: 20/4981 840
